{"id":24731,"date":"2016-09-06T15:16:53","date_gmt":"2016-09-06T13:16:53","guid":{"rendered":"https:\/\/bernet.ch\/angebot\/kommunikationskonzept\/"},"modified":"2017-11-21T14:25:14","modified_gmt":"2017-11-21T12:25:14","slug":"communication-concept","status":"publish","type":"page","link":"https:\/\/bernet.flake.work\/en\/services\/communication-concept\/","title":{"rendered":"Communication concept"},"content":{"rendered":"<p><strong>A communication concept defines the communication strategy and sets out how it is to be implemented. We cover the following in depth:<\/strong><\/p>\n<ul>\n<li>Situation analysis<\/li>\n<li>Goals<\/li>\n<li>Target groups<\/li>\n<li>Positioning, messages, themes and keywords<\/li>\n<li>Strategy<\/li>\n<li>Implementation measures<\/li>\n<li>Implementation roadmap<\/li>\n<li>Organisation<\/li>\n<li>Performance assessment<\/li>\n<li>Next steps<\/li>\n<\/ul>\n<p><em>What we do<\/em><\/p>\n<ul>\n<li>Conduct research and situation analysis<\/li>\n<li>Define action areas<\/li>\n<li>Define a strategy<\/li>\n<li>Work out measures to achieve your goals<\/li>\n<li>Provide guidelines for future communication<\/li>\n<\/ul>\n<p><em>How you benefit<\/em><\/p>\n<ul>\n<li>Time: enhanced efficiency of your communications<\/li>\n<li>Visibility: your measures reach the intended target groups<\/li>\n<li>Stories, ideas and topics that attract readers, arouse interest and generate leads<\/li>\n<li>Insights into external perspectives<\/li>\n<li>A concise appraisal of the current situation and action areas<\/li>\n<li>A strategic basis for all your future communication activities<\/li>\n<li>An action plan for implementation<\/li>\n<li>A roadmap with recommended ways forward<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A communication concept defines the communication strategy and sets out how it is to be implemented. We cover the following in depth: Situation analysis Goals Target groups Positioning, messages, themes and keywords Strategy Implementation measures Implementation roadmap Organisation Performance assessment Next steps What we do Conduct research and situation analysis Define action areas Define a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":24715,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"coauthors":[],"class_list":["post-24731","page","type-page","status-publish","hentry","blue-section"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/pages\/24731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/comments?post=24731"}],"version-history":[{"count":0,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/pages\/24731\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/pages\/24715"}],"wp:attachment":[{"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/media?parent=24731"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/coauthors?post=24731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}