{"id":24728,"date":"2016-09-06T15:16:40","date_gmt":"2016-09-06T13:16:40","guid":{"rendered":"https:\/\/bernet.ch\/angebot\/webcheck\/"},"modified":"2017-11-21T14:29:32","modified_gmt":"2017-11-21T12:29:32","slug":"web-audit","status":"publish","type":"page","link":"https:\/\/bernet.flake.work\/en\/services\/web-audit\/","title":{"rendered":"Web audit"},"content":{"rendered":"<p><strong>Where do you have a presence on the Web? What do your target groups say about your organisation and its products\/services? How does your content come across? What can be improved in your planning, implementation and evaluation?<\/strong><\/p>\n<p><em>What we do<\/em><\/p>\n<ul>\n<li>Conduct a 360-degree analysis with Previon\/Brandwatch<\/li>\n<li>Conduct a keyword analysis: which words do people use to search for you on the Web?<\/li>\n<li>Carry out a content audit covering dialogue, text and images<\/li>\n<li>Provide input on organisation and roles<\/li>\n<li>Give presentations and hold discussions<\/li>\n<li>Offer an overview of internal updates and reporting<\/li>\n<\/ul>\n<p><em>How you benefit<\/em><\/p>\n<ul>\n<li>An understanding of the current situation and specific recommendations<\/li>\n<li>Benchmarking against rivals<\/li>\n<li>A basis for wording, Web texts, thematic planning and SEO basics<\/li>\n<li>Improved understanding of must haves \/ nice to haves<\/li>\n<li>Performance metrics for further development and evaluation<\/li>\n<li>An overview for internal updates and reporting<\/li>\n<\/ul>\n<p><a href=\"https:\/\/bernet.flake.work\/wp-content\/uploads\/2016\/09\/flyer-web-checkup-A4.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22108\" src=\"https:\/\/bernet.flake.work\/wp-content\/uploads\/2016\/09\/Digital-Leadership-Web-Analyse-Check-Up.jpg\" alt=\"digital-leadership-web-analyse-check-up\" width=\"610\" height=\"862\" srcset=\"https:\/\/bernet.flake.work\/wp-content\/uploads\/2016\/09\/Digital-Leadership-Web-Analyse-Check-Up.jpg 1240w, https:\/\/bernet.flake.work\/wp-content\/uploads\/2016\/09\/Digital-Leadership-Web-Analyse-Check-Up-248x350.jpg 248w, https:\/\/bernet.flake.work\/wp-content\/uploads\/2016\/09\/Digital-Leadership-Web-Analyse-Check-Up-724x1024.jpg 724w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\f<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where do you have a presence on the Web? What do your target groups say about your organisation and its products\/services? How does your content come across? What can be improved in your planning, implementation and evaluation? What we do Conduct a 360-degree analysis with Previon\/Brandwatch Conduct a keyword analysis: which words do people use &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":24715,"menu_order":5,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"coauthors":[],"class_list":["post-24728","page","type-page","status-publish","hentry","blue-section"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/pages\/24728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/comments?post=24728"}],"version-history":[{"count":0,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/pages\/24728\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/pages\/24715"}],"wp:attachment":[{"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/media?parent=24728"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/bernet.flake.work\/en\/wp-json\/wp\/v2\/coauthors?post=24728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}